Advertising

We specialize in media analysis and media selection to create the most cost-effective media-mix for clients who do not have multi-million dollar budgets. Working with huge budgets enables people to cover their mistakes with sheer firepower – that’s raw dollars! We’ve never had that “luxury.” And glad of it. It makes us work harder, sharper.

Publicity

While you can’t control timing or placement, as you can with advertising, publicity plays an equally vital role in the marketing package. We’ve always established solid rapport with editors, field editors, staff writers and free-lancers by being an available source for whatever they need. Publicity can range from a straight release to a more complex package of materials. Or in many cases, features can be developed out of ongoing exchanges with editors and writers.

Photography

Good photography adds greatly to the effectiveness of promotional materials and publicity.  We are photographers ourselves, but we do only field shots. Studio setups are done by talented studios here in San Diego, as well as Ernie Anderson for specialized action photography.